MUJI Daily Essentials
Daily life consists of the everyday interactions between people and objects. The goods we use every day are developed to solve the problems we face in life. MUJI examine products through three principles – material selection, process streamlining and packaging simplification based on users’ point of view and meticulous observation from daily life. MUJI started with only 40 items in 1980. Over the years, MUJI has developed more than 7,000 items that are designed with simplicity, practical and reasonably priced, catering the fundamental needs of daily life, and bringing users a rational satisfaction expressed with “This will do”.
Through regular sharing of essentials based on apparels and home living, the two fundamental aspects of everyday life, MUJI aims to bring a more convenient daily shopping experience to customers for a comfortable life.